Closing the Gap: This start-up is trying to help Indonesia’s fishermen get a fair price for their catch

Aruna | 27 May 2022

Did you know?

“Indonesia is one of the world’s largest seafood producers. In 2019, the fishery sector in Indonesia contributed $27 billion to the national gross domestic product. Yet, the World Bank reported elevated levels of poverty in the small-scale fishery sector — the 2018 poverty rate in coastal villages was 1.3 times higher than in non-coastal villages.” (Source: CNBC)

Utari Octavianty, the co-founder of Vertex Ventures SEA’s portfolio Aruna was recently interviewed by CNBC. Aruna is an Indonesian farm-to-table e-commerce start-up that gives fishermen direct access to global consumers, fetching fair prices for their catch.

She shares several notable and inspiring quotes at the interview:

“But somehow that became the motivation, it’s not the education that matters. It’s how we create impact,” she said.