AVCJ | Deal focus: Ace Turtle says so long to SaaS

Nitin Chhabra, CEO and cofounder of Ace Turtle was recently interviewed by Larissa Ku from AVCJ, sharing his founding journey so far. Unlike many, Ace Turtle didn't aim to become "India's Amazon." Instead, they've charted a unique path, transitioning from a software provider to a supply chain coordinator, brilliantly weaving the offline and online retail worlds into a cohesive omnichannel strategy.

Ace Turtle recently announced their $34M fundraise.

The company's strategic shift in 2020 was pivotal. Ace Turtle secured licensing rights to produce renowned brands like Lee, Wrangler, and Toys R Us for distribution in India. The impact? Their annual recurring revenue skyrocketed 5x just 18 months later, backed by a management team's brand operation expertise and a pioneering tech-first approach that taps into the potential of India's burgeoning middle class.

In their steady pace, Ace Turtle has shown exceptional resilience, focusing on efficient capital deployment, judicious cash management, and making strategic decisions rooted in customer data.

Dive deeper into the Ace Turtle story to learn how the company uses purchasing data to streamline operations, make strategic decisions, and navigate through a challenging fundraising environment here.

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