Janice Wong opens in Selfridges, London

Singapore, 10 October 2022 – Multi-award-winning chef Janice Wong launches her eponymous confectionary brand Janice Wong at Selfridges in London on the week of 3 October 2022. The move marks the entry of one of the first Asian brands into Selfridges and heralds a new chapter for the Singaporean confectionary brand as it looks toward expansion in the UK and into Europe.

Customers of Oxford Street’s most iconic store will find the Janice Wong stand set on the Lower Ground floor, offering chocolates infused with signature flavours such as Calamansi, Baileys, Yuzu, Coffee Kopi, Gula Melaka Pandan, and Laksa Leaf Lemongrass. Packed in an elegant new box set design, the confectionary retails its chocolates from £15 to £66++ and can be purchased in-store and online with shipping available soon within UK and Europe. The stand will also sell the brand’s handcrafted Pure Imagination bean to bar chocolates, first launched in October last year in Singapore at its flagship Bean to Bar Café. From November, The National Gallery in London will become the second London landmark to sell the brand’s products in an art-themed limited-edition packaging.

“It is an honour to be approached as the first Asian brand to join the Selfridges family, and we are thrilled to be here in London. At Janice Wong, we bring excitement to the future of edible creations,” says Janice Wong.

“The future holds many opportunities, and this is the beginning of a new journey for us.”

A two-time winner of Asia’s Best Pastry Chef by the prestigious San Pellegrino Asia’s 50 Best, having taken home the title of Pastry Chef of the Year from the World Gourmet Summit Awards three times, Janice Wong has launched her own company in London, Janice Wong London, and is set to build momentum for her brand expansion in Europe.

For more information on Janice Wong, please visit https://janicewong.online.

Janice Wong is a Vertex Ventures Southeast Asia and India portfolio company.

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