Nuuk Raises $5M Series A from Vertex Ventures SEA & India to Disrupt Home Appliances

5th March 2025, Gurgaon – Nuuk, a next-generation home appliance brand, has raised $5 million (INR 40 crore) in a Series A funding round led by Vertex Ventures SEAI, with participation from existing investor Good Capital and prominent angel investors {Rohit Kapoor (CEO, Swiggy), Vivek Gambhir (ex-CEO, Boat and Godrej Consumer), Richard Rekhy (ex-CEO, KPMG India), Suhail Sameer (ex-CEO, BharatPe), Taru Kapoor (ex-GM, Tinder India & South Asia), and Deep Bajaj (Founder, Sirona Hygiene)}. This investment fuels Nuuk’s ambitious vision to become India’s leading home appliance brand for millennials and Gen-Z customers.

Founded by Gazal Kalra (co-founder, Rivigo) and Shalabh Gupta (former Chief Growth Officer, Noise), Nuuk is building design-first high-performance home appliances that fit into the fast-paced lives of Millennials and Gen Z consumers. Combining human centered design thinking with fundamentally game changing product innovation, the brand has rapidly gained traction, with strong repeat purchases in just a short span. With a “design first, function always” approach, Nuuk is redefining what home appliances can be.

The new funding will help Nuuk deepen its product portfolio across home environment, vacuum cleaners and meal preparation, while also expanding into smart IoT devices and other high-performance home solutions. An example of this approach is Nuuk’s All-Day Wireless Fans, which use high-precision BLDC motors and advanced battery technology to deliver up to 16 hours of cooling on a single charge.

"We have been tracking the home appliance space for a while and think it's a category that is ripe for disruption. Nuuk's early execution was unlike anything the D2C space has seen in years. With Gazal and Shalabh, we immediately knew we had to partner because they bring deep strategic ability, top-flight operating experience and a passion for product excellence that is very rare. We're looking forward to building an iconic brand together." said Piyush Kharbanda, General Partner at Vertex Ventures SEA & India.

Kalra and Gupta echoed this sentiment, stating, “We founded Nuuk to reimagine home appliances for the new generation of consumers. Nuuk stands for high-performance products with intuitive designs and a delightful user experience delivered to global-quality standards. Our aim is to make Nuuk products relevant to the changing aspirations, modern homes and busy lifestyles of the new Indian customer.”*

With this funding, Nuuk plans to accelerate product innovation, scale ‘Make in India’ capabilities, and invest in brand building.

About Nuuk

Nuuk is a next-generation home appliance brand with a ‘Design-first, function always’ approach to product innovation. Nuuk fits the changing aspirations, modern homes and busy lifestyles of the new Indian customer. With a commitment to building global-quality products in India, Nuuk is on a mission to redefine what home appliances stand for in modern Indian homes. Founded by Gazal Kalra and Shalabh Gupta, Nuuk has gained momentum in the D2C space, backed by leading investors like Vertex Ventures SEAI and Good Capital.

About Vertex Ventures South East Asia & India

Vertex Ventures Southeast Asia & India is a leading early-stage venture capital firm focused on partnering with high-growth startups across Southeast Asia and India. With a strong network and strategic expertise, they have invested in successful companies such as Grab, FirstCry, Nium, Licious, Kuku FM, and PatSnap, driving innovation and scaling businesses across various sectors.

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