Pilgrim Unveils New Makeup Line to Tap into India's Beauty Market

Our portfolio and fast-growing skincare DTC, Pilgrim, launched new makeup line for the India's beauty market. Pilgrim's goal is to become a 1000 crore ARR (Annual Recurring Revenue) brand by 2025, including a target of 30 percent growth in topline within the next 12 months. These plans tap into Indian beauty and personal care market projected to hit $30 billion by 2027.

Pilgrim is a pioneering Indian beauty and personal care brand, dedicated to redefining beauty standards and making global beauty ingredients accessible to all Indians.

For the full article, click here.

In September 2023, Pilgrim announced its raise of $20 M funding in Series B led by Vertex Ventures Southeast Asia and India.

For the full article on its series B fundraise, click here.

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